Standard 2: Name some influential people in fashion history.

Standard 3: Identify specific styles in the 20th century.

Standard 2: Describe methods used to do market research.

Standard 3: Explain market segmentation and target market research.

Standard 2: Define the following terms about product strategy: assortment breadth, assortment depth.

Standard 3: Define the following terms about pricing strategy: prestige pricing, price promoting.

Standard 4: Explain place strategy in terms of: site location, types of store clusters, market coverage, facilities design, store exterior, store interior.

Standard 2: Describe the merchandise planning function.

Standard 3: Define the following terms: design center, fashion weeks, haute couture, couturiers, buying center, market weeks, mart.

Standard 4: Define the following terms: merchandising cycle, departmental buying, classification buying, stock turnover, buying plans, stock-to sales ratio, open-to buy (OTB), assortment plan, stock-keeping unit (SKU), specification buying, and vendor-managed inventory (VM).

Standard 5: Identify ways of obtaining internal and external information when planning to buy.

Standard 6: Describe what happens at market weeks and trade shows.

Standard 7: Identify some advantages of market weeks for buyers.

Standard 8: Identify the major domestic market centers and what they are known for.

Standard 9: Define the following terms: purchase order, advance orders, reorders, back orders, open order, special orders, blanket orders, approval buying.

Standard 2: Define: cellulosic manufactured fibers, noncellulosic manufactured fibers, spinneret.

Standard 3: Define: spinning, ply, blend.

Standard 4: Define: selvage, grain, true bias.

Standard 5: Define: nonwovens, laces and nets, braided fabrics, bonding, quilted fabrics.

Standard 6: Define: finishing, bleaching, dyeing, colorfast, printing, hand.

Standard 2: Explain the steps of the selling process.

Standard 2: Define the following terms: operating statement, cost of goods sold (COGS), gross margin, net profit, profit margin, fixed costs, variable costs, odd-figure pricing, loss leader, initial markup, keystone markup, maintained markup.

Standard 3: Identify formulas for calculating the price of merchandise using both retail and cost methods.

Standard 4: Identify formulas for calculating markdowns.

Standard 2: Explain the 4 components of the promotional mix.

Standard 3: Describe a fashion promotion plan.

Standard 4: Define the following terms: publicity, public relations (PR), press kits, promotional mix, advertising, institutional advertising, cooperative advertising, national advertising, regional advertising, and local advertising.

Standard 5: Name two advantages and two disadvantages of each of the following advertising media: newspapers, magazines, outdoor, direct mail, radio, television, video, and web sites.

Standard 2: Name and describe the three basic types of merchandise presentation.

Standard 3: Identify basic types of retail fixtures, including: carousels, dump tables/bins, fourway rack, rounders, t-stand, waterfall.

Standard 4: Identify the basic components of displays.

Standard 5: Identify the basic types of window displays.

Standard 2: Define the following terms: fittings, merchandise pull, runways, commentary, choreography, lineup, and dressers.

Standard 3: Summarize the coordination of the physical layout, music, choreography, and commentary of fashion shows.

Standard 2: Describe 4 areas of employment in the fashion industry.

Standard 3: Discuss educational options for fashion careers.

Standard 4: Describe ways of getting experience in the fashion industry.

Standard 5: Describe sources for researching fashion careers.

Standard 6: Explain career networking.

Standard 7: Discuss the components of the job-application process.

Standard 8: Discuss steps in the job-search process.

Standard 9: Identify strategies for success on the job.

Standard 10: Identify traits of successful entrepreneurs.