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Fashion Design Merchandising
The Fashion Design Merchandising course is an introductory course that teaches the concepts of entry-level business and fashion fundamentals. The following list of skill standards prepares the student in fashion merchandising with the fundamentals of: basic fashion concepts and marketing terminology, fashion cycles, key components of the fashion industry, retail merchandise categories, fashion promotion and fashion careers. This course will strengthen comprehension of concepts and standards outlined in Sciences, Technology, Engineering and Math (STEM) education. Student leadership and competitive events (FCCLA and/or DECA) may be an integral part of the course.

GENERAL INFORMATION

COURSE STATE STANDARDS
Fashion Design Merchandising Standards
General Resources
Fashion Design Merchandising
Fashion Design Merchandising
Fashion Design Merchandising Addendum
Fashion Design Merchandising Curriculum - Student
Fashion Design Merchandising Curriculum - Teacher
Fashion Design Merchandising Presentation
FIDM Master Croquis Fashion
Rules for Dressing
PERFORMANCE DOCUMENTATION
Fashion Design Merchandising
Fashion Design Merchandising Summary Score Sheet

STRAND 1
Students will recognize basic fashion concepts and terminology.
Presentation
Listening Guide

STRAND 1 LESSON IDEAS & RESOURCES
Standard 1: Review fashion terms. (Fashion Design Studio Standard 1)

Standard 2: Identify fashion products.

STRAND 1 TESTS OR QUIZZES
STRAND 1 WEB RESOURCES

STRAND 2
Students will examine the basics of fashion marketing.
Presentation
Listening Guide

STRAND 2 LESSON IDEAS & RESOURCES
Standard 1: Define the following marketing terms: marketing, marketing concept, target market, market segmentation, fashion merchandising. - STEM Math, Technology

Standard 2: Describe the 4 Ps of marketing. (product, price, place, promotion). - STEM Math

Standard 3: Describe the 4 methods of market segmentation (demographics, geographics, psychographics, behavioral). - STEM Technology

Standard 4: Describe the 6 marketing functions (pricing, promotion, product/service management, marketing information management, distribution, selling). - STEM Math, Technology, Engineering

Standard 5: Identify careers in the fashion merchandising industry (advertiser, promoter, etc). - STEM Math

Performance Objective 1: Analyze a retail store based on market segmentation.

STRAND 2 TESTS OR QUIZZES
STRAND 2 WEB RESOURCES

STRAND 3
Students will demonstrate knowledge of the basics of the fashion movement.
Presentation
Listening Guide

STRAND 3 LESSON IDEAS & RESOURCES
Standard 1: Define the following fashion terms: fashion movement and fashion leaders. - STEM Math, Technology, Engineering
Trendspotting Design Croquis

Standard 2: Review the stages of the fashion cycle.

Standard 3: Describe the theories of fashion movement (trickle down, trickle up, trickle across).

Standard 4: Identify careers in the fashion merchandising industry (trend forecaster, fashion photographer, etc.).

Performance Objective 2: Identify apparel in its current location on the fashion cycle.

STRAND 3 TESTS OR QUIZZES
STRAND 3 WEB RESOURCES

STRAND 4
Students will discover key components of the fashion industry.
Presentation
Listening Guide
Standard 4 Notes

STRAND 4 LESSON IDEAS & RESOURCES
Standard 1: Identify factors that contributed to the development of the apparel industry (history, politics, economics, and media).
Accessory Challenge Presentation
Lesson Plans Business Plans
SBA Resource Guide 3154

Standard 2: Identify key fashion centers in the U.S. (New York, LA, Miami, Chicago) and around the world (Milan, Paris, London, Tokyo). Note: The emphasis in merchandising is on the US centers, the world capitals are a review.

Standard 3: Identify and describe major trade publications, fashion magazines, internet sites and social media. - STEM Technology
4 Ps of Marketing

Standard 4: Identify key fashion designers and their contributions: Giorgio Armani, Coco Chanel, Christian Dior, Dolce and Gabanna, Tom Ford, Marc Jacobs, Donna Karan, Calvin Klein, Karl Lagerfeld, Ralph Lauren, Yves St Laurent, Levi Strauss, Versace (Gianni and Donnatella), Diane von Furstenberg, Michael Kors, Louis Vuitton, and Vera Wang.

Standard 5: Identify careers in the fashion merchandising industry (designer, blogger, fashion journalist etc). - STEM Math

Performance Objective 3: Prepare an oral or written report on a fashion publication, social media site, or fashion career that has influenced the fashion industry.

STRAND 4 TESTS OR QUIZZES
STRAND 4 WEB RESOURCES

STRAND 5
Student will analyze forms of fashion retail and promotion.
Presentation
Listening Guide
Ryan Poole FIDM Social Media

STRAND 5 LESSON IDEAS & RESOURCES
Standard 1: Describe the following types of fashion retailing: department stores, flagship stores, specialty stores, boutiques, chain stores, designer stores, outlets, discount stores, mail order houses, online and television retailers.

Standard 2: Identify the types of fashion promotion including: advertising, publicity, sales promotion, personal selling, and visual merchandising.- STEM Math

Standard 3: Demonstrated knowledge of business marketing strategies: hang tags, logos, slogans, trademarks, and copyright. - STEM Math, Technology

Standard 4: Identify careers in the fashion merchandising industry (visual merchandiser, buyer etc).

Performance Objective 4: Create or analyze a promotion plan for a store or product.

STRAND 5 TESTS OR QUIZZES
STRAND 5 WEB RESOURCES

STRAND 6
Students will explore the main segments of the fashion industry.

STRAND 6 LESSON IDEAS & RESOURCES
Standard 1: Describe the primary market in the fashion industry.

Standard 2: Describe the secondary market in the fashion industry. - STEM Math, Technology, Engineering

Standard 3: Describe the tertiary market in the fashion industry and the types of fashion businesses (sole proprietorship, partnership, corporation). - STEM Math

Standard 4: Students will recognize categories in the retail market (men's, women's, juniors, children, and home décor)

Standard 5: Identify careers in the fashion merchandising industry (entrepreneur, store manager, etc).

STRAND 6 TESTS OR QUIZZES
STRAND 6 WEB RESOURCES

STRAND 7
Students will recognize the use of the principles and elements of design.
Design
Principles

STRAND 7 LESSON IDEAS & RESOURCES
Standard 1: Reassess elements of design (line, shape, texture, color, pattern). - STEM Math

Standard 2: Reassess color theory (color wheel, hue, value, intensity, and color schemes). - STEM Science
Color

Standard 3: Reassess the principles of design (balance, emphasis, rhythm, proportion, harmony). - STEM Math

Standard 4: Identify careers in the fashion merchandising industry (personal stylist, set designer, etc.).

Performance Objective 5: Identify how each design principle can be used to enhance a person's figure.

STRAND 7 TESTS OR QUIZZES
STRAND 7 WEB RESOURCES

STRAND 8
Students will describe basic consumer finance options.

STRAND 8 LESSON IDEAS & RESOURCES
Standard 1: Define POS (point-of-sale). - STEM Math, Technology

Standard 2: Develop skills necessary to identify garment quality. - STEM Science

Standard 3: Identify the various payment options available to consumers (cash, credit, layaway). - STEM Math

Standard 4: Define the credit terms (credit limit, credit rating, 30-day charge account, revolving charge account, and installment plan). - STEM Math

Standard 5: Identify careers in the fashion merchandising industry (garment inspector, sales, etc). - STEM Math

STRAND 8 TESTS OR QUIZZES
STRAND 8 WEB RESOURCES

STRAND 9
Students will develop professional and interpersonal skills needed for success in the fashion industry.

STRAND 9 LESSON IDEAS & RESOURCES
Standard 1: Identify soft skills needed in the workplace

Standard 2: Identify hard skills needed in the workplace

Standard 3: Apply hire-ability skills needed to gain employment

STRAND 9 TESTS OR QUIZZES
STRAND 9 WEB RESOURCES